The above picture has appeared in the "Radio Times" for week 21-27 September 1996. This is only about 40% of the photo as it took a two-page spread. Apologies for picture quality, but black does not scan well. In the centre is George Speller of the MDDL.

The text to the advert is as follows :

Our part of the world

In Skipton, in Yorkshire, they've been Flag Cracking for longer than anyone can remember. Probably since pagan times.

In this part of the world it's a local tradition. And like lots of others throughout the country, a celebration of the land.

A subject very close to our heart.

NFU Mutual, you see, specialise in people who live or work in the country or in country towns. We insure where they live, where they work, what they own, what they drive and what they ride.

We cover their families and their livelihoods. An we look after the investments that they need to provide for their future.

In the eighty-five years that we've been insuring the UK's farmers we've come to know what country people need. And don't need.

NFU Mutual operate with lower costs than almost any other general insurance company.

Lower costs and competetive premiums into the bargain.

Our agents work from four hundred modest offices.

They're in country towns throughout the UK.

So, if you need to claim, you'll be talking to someone who knows your part of the world. When you need to renew any of your existing policies, call your local NFU Mutual office.

And we'll get cracking.

NFU Mutual - The best in the country

Teams