A few years back in the hills of North Wales, we were seeking new members.
Ian Swan, the Bagman, enquired at the cost of an advertisement in the local paper. A smallish ad was to cost an arm and a leg, and be hidden near the back of the publication. Ian declined.
About the same time, the team, whose kit comprises black faces, black top hat and tails, and vicar's dog-collars, was booked to perform at a local Church fete. The demise of the distinctive Welsh Morris was very much the work of an over-enthusiastic Church at deleting local custom and merriment. I digress. Shortly before the date of the performance, the Fete committee decided that the dance was too Pagan for the venue, and cancelled.
The local press got hold of the story, and interviewed the Bagman. The result was a front-page spread with photograph, and generous copy that included the proposed advertisement text - at no cost.
Next time you do a Church event, drop a hint of the Devil Worship and baby sacrifice
inherent in Morris. Get the publicity, claim liquidated damages for the cancellation, and
spend it in the pub.